With a growing emphasis on technology and the management of technology, companies are getting glimpses of the possible increased efficiencies they can enjoy with proper deployment of business solutions such as Customer Relationship Management.        What continues to plague companies of all types and sizes is the dreaded statistic of CRM implementation failure rates.  But the root cause of the failures truly does not reside with the technology, as much as it does with the lack of training, adoption and usage to ensure that the system is used properly.  Since automation takes on more of a role as an enabler and a means to the end goal, organizations need to be more cognizant of improving processes rather than just optimizing technology. Well designed, defined and shared sales, marketing and customer service and support processes will help an organization to experience measurable productivity improvements.  In coordination with proper technology installation, process implementation will ensure that economies, quality improvements and product adoption are realized.

Microsoft Business Solutions Data Management Solutions 2008 Microsoft Dynamics™ President`s Club Member